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John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is Chairman and CEO of WPP Group’s BAV Consulting,〔(【引用サイトリンク】url=http://bavconsulting.com/ )〕 overseeing the BrandAsset Valuator, a consumer and brand survey.〔(【引用サイトリンク】url=http://bavconsulting.com/about/ )〕 He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America.〔(【引用サイトリンク】url=http://trustacrossamerica.com/offerings-thought-leaders-2014.shtml )〕 == Book Author == ''The Brand Bubble'' Gerzema is the author of ''The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It'' (John Wiley & Sons, Oct. 13, 2008), written with Ed Lebar, which documented the $4 trillion overvaluation of brands in companies in contrast to their declining perceptions in the consumer data. ''Spend Shift'' Gerzema’s book, ''Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live'' (Jossey-Bass, Oct 18, 2010), written with Pulitzer-Prize winner Michael D’Antonio, studied the strategies of companies to adapt to a consumer marketplace focused on ethics, integrity and values in post-recession America. Spend Shift appeared on the "best of" lists of The Wall Street Journal, The Washington Post, Fast Company〔(【引用サイトリンク】url=http://www.fastcompany.com/pics/best-books-business-owners-2010#25 )〕 and the WEEK Magazine.〔(【引用サイトリンク】url=http://www.josseybassbusiness.com/2010/12/jbbiz-authors-in-the-spotlight.html )〕 The book became a TED talk, “The Post-Crisis Consumer.” ''The Athena Doctrine'' Gerzema’s book, ''The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World'', also written with D’Antonio, was published in April 2013.〔(【引用サイトリンク】url=http://www.athenadoctrine.com/ )〕 The book〔(【引用サイトリンク】url=http://www.kcur.org/term/john-gerzema )〕 explores the rise of feminine traits and values in society, leadership, and business. The book is a New York Times and Wall Street Journal best-seller as well as a TEDx talk〔(【引用サイトリンク】url=http://www.youtube.com/watch?v=YxgTsyL4y0E&feature=youtu.be )〕〔(【引用サイトリンク】url=http://tedxwomen.org/speakers/john-gerzema/ )〕 The book was the subject of an Inc cover story, "Between Venus and Mars: 7 Traits of True Leaders." In their research of more than 60,000 people in 13 countries, the authors found that “traditionally feminine leadership and values are now more popular than the macho paradigm of the past.” The research found that “two-thirds of people feel the world would be a better place if men thought more like women-including 79 per cent of Japanese men; 76 per cent of French and Brazilians and 70 per cent of Germans.” Proceeds from the book benefit the United Nations Foundation’s Girl Up campaign.〔(【引用サイトリンク】url=http://www.johngerzema.com/news/thank-you-support#.UcoLTD5AQ7h )〕〔(【引用サイトリンク】url=http://www.hbscny.org/article.html?aid=845 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「John Gerzema」の詳細全文を読む スポンサード リンク
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